Year of Legends 2017 has been taken to the next level as an international campaign went live in key markets from St David’s Day.
It will promote Wales like never before and sustain record breaking figures of the last two years. Read more here.
The ambitious £5m campaign centres on a highly-creative new TV and Cinema advert – with a wide-range of other activity including print and digital marketing, direct mail, outdoor advertising, high-profile events and media launches planned in Wales, the UK, Ireland, Germany and the USA throughout the year.
Filmed in Snowdonia, the advert harnesses the best of Wales’ creative talent and 21C technology to bring our nation’s legends to life to new audiences across the world and includes an appearance by film star Luke Evans.