Recent tourism survey results show that the good weather of May and early June has given the industry a boost – with confidence high for the summer ahead.
The Wales Tourism Business Barometer showed that after a slow start to 2018 due to bad weather, the industry is now looking buoyant. 33% of businesses had more visitors during the May/June half term compared to last year, and close to half have had the same level.
By far the most common reason for improved performance is better weather – cited by 56% of businesses experiencing increased visitors. Following a boost in visitor levels 87% of those businesses surveyed are feeling confident for the summer ahead.
In support of this good start to the year, our Visit Wales’ Year of the Sea campaign will continue during the summer holidays to ensure that Wales is able to attract those looking for short breaks and summer days out. Many of the Welsh Government’s funded Year of Sea projects will also come to fruition over the summer.