During July and August, six London taxis will be ‘wrapped’ to create an impression the driver is on a surf board or flying down a zip wire.
For the first four weeks of the campaign, a bus on a central London route will also be fully wrapped.
To support the campaign Radio X will run a digital and airtime competition for listeners to win a 3 night break in North Wales to experience first hand the range of adventure and activities on offer.
Following the recent Lonely Planet accolade, where North Wales was named in the list of the Top 10 Regions for 2017, North Wales Tourism – working with the six Destination Management Partnerships in the area – were successful in securing support from the Visit Wales Tourism Product Innovation Fund (TPIF) to deliver an innovative campaign in London to raise awareness of North Wales as a destination and to capitalise on this great award and recognition by Lonely Planet.
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