The UK can look forward to a rise in visitors from China in the coming week as China National Day and the Golden Week holiday begin.
Golden Week is a prime time of travel for the Chinese and more are choosing to visit the UK than ever.
Latest official statistics show that there were a record number of visits from China to the UK in the first quarter of 2017. From January to March this year, there were 54,000 visits from China, up 27% on the same period last year, with visitors spending a record £91 million, up 27%.
In August this year, Britain was about 12% more affordable for visitors from China than it was the same month in 2015.
In November, VisitBritain will lead a large scale travel trade mission – Destination Britain China – to Guangzhou, in South China, bringing out 65 UK tourism companies to meet with China’s top travel agents.
Visitors from China spent, on average, almost £2,000 per visit in Britain in 2016, more than three times the all market average. They also stay longer, an average of 20 nights compared to the all market average of seven and travel more widely across Britain than other visitors.